How many times a day are you asked to friend, follow, like, check-in or fan others on social media platforms? According to new data compiled by social media consultant and owner of Sevans Strategy, Sarah Evans and marketing technology and solutions provider, Alterian, more than 3.34 million mentions were recorded over a one-month period of people making these social asks around the world. [VIEW INFOGRAPHIC]
“We thought about how the social ask translates as a new virtual white noise – an inundation of social asks via print, television and radio without reason or rationale,” said Evans. “To investigate, we created a series of tests -- and the online findings are just the beginning. Imagine how many ‘asks’ we’re being hit with in the media each day.”
Using Alterian SM2, its social media monitoring tool, Alterian collected data during a one-month period from March 1 to April 1, 2011, tracking social ask mentions across all online channels.
“SM2’s access to an unprecedented number of user generated content sources enabled us to track all online mentions of the key phases behind the ‘Social Ask’ including those on blogs, online media, social networks, forums, video and photo sharing sites, as well as microblogs such as Twitter and Tumblr,” said Mike Talbot, President of Alterian. “The ‘Ask’ is any receipt of an invitation to friend, follow, like, check in or fan. The results of this analysis provide fascinating insight into the dynamics of emerging social communities where the ‘Ask’ has been the driver of a phenomenal surge in network membership and participant engagement; however, these new results indicate that the communities are becoming less willing, and brands might need to reconsider their approach.”
Key findings:
“We thought about how the social ask translates as a new virtual white noise – an inundation of social asks via print, television and radio without reason or rationale,” said Evans. “To investigate, we created a series of tests -- and the online findings are just the beginning. Imagine how many ‘asks’ we’re being hit with in the media each day.”
Using Alterian SM2, its social media monitoring tool, Alterian collected data during a one-month period from March 1 to April 1, 2011, tracking social ask mentions across all online channels.
“SM2’s access to an unprecedented number of user generated content sources enabled us to track all online mentions of the key phases behind the ‘Social Ask’ including those on blogs, online media, social networks, forums, video and photo sharing sites, as well as microblogs such as Twitter and Tumblr,” said Mike Talbot, President of Alterian. “The ‘Ask’ is any receipt of an invitation to friend, follow, like, check in or fan. The results of this analysis provide fascinating insight into the dynamics of emerging social communities where the ‘Ask’ has been the driver of a phenomenal surge in network membership and participant engagement; however, these new results indicate that the communities are becoming less willing, and brands might need to reconsider their approach.”
Key findings:
- The number of social asks per month totaled 3,346,310, per week totaled 755,618 and per day totaled 107,945.
- 91.9 percent of social asks occurred on Twitter, 2.2 percent occurred via Facebook and 0.03 percent occurred on Foursquare.
- The United States had 2,884.36 percent more social asks than Canada.
- Women make 0.28% more asks than men on social networks
Breakdown by channel:- 3.05% more women make the social ask on Twitter than men.
- 37.38% more men make the social ask on Facebook than women.
- 34.61% more men make the social ask on Flickr than women.
- 43.30% more men make the social ask on YouTube than women.
- 3.05% more women make the social ask on Twitter than men.
- Top five states with the highest number of social media asks:
- Indiana - (count: 101,888 asks) (percentage compared to other US states: 16.23%)
- California - (count: 73,763 asks) (percentage compared to other US states: 11.75%)
- New York - (count: 45,131 asks) (percentage compared to other US states: 7.19%)
- Texas - (count: 40,403 asks) (percentage compared to other US states: 6.44%)
- Louisiana - (count: 34,707 asks) (percentage compared to other US states: 5.53%)
About Sarah Evans
Sarah is the owner of Sevans Strategy, a public relations and new media consultancy. It’s her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of nearly 60,000 people.
A self-described “social media freak”, Sarah created and moderates #Journchat, the weekly live chat for PR professionals, journalists bloggers on the microblogging platform Twitter. She runs her own blog at PRsarahevans.com, shares a daily resource for PR professionals called Commentz and interviews celebrities and news makers via Sarah Evans LIVE.
About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com.
- Indiana - (count: 101,888 asks) (percentage compared to other US states: 16.23%)